Hola,
I’m Anna Gerega — designer, founder and creative director of Punta Loca — and today I want to take you behind the scenes of something very close to my heart.
For the last nine months, I’ve been working on a project that honestly feels like a new-born. Instead of rushing into a new clothing collection (because yes, we are slow fashion and we believe in timeless capsules), this year we decided to launch one single product: our first pair of sunglasses.
Why sunglasses?
Because it’s the perfect introduction into the world of Punta Loca. A piece that can effortlessly elevate any outfit, and a way to express individuality without saying a word. And honestly… they turned out even better than I imagined.
From the beginning, I knew I didn’t want another mass-produced trend piece you see everywhere (hello Miu Miu on every second “cool girl”). The goal was to create a handmade, limited batch of sunglasses with a bold personality — so you won’t bump into someone wearing the same pair at the next café or gallery opening.
The inspiration was a blend of vintage silhouettes and strong colour contrasts. And the little detail you see on the side? That’s a semi-colon — a tiny, powerful reminder to “pause, breathe and continue.” A symbol of strength in our everyday life.
And because beauty should never come at the cost of the planet, the sustainability side was non-negotiable. Recycled acetate, solar-powered production, and a full process done by hand in Italy.
A Few Things You Might Not Know
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It takes 40 steps to craft a single pair of Singularidad sunglasses.
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The full production took over three months, with every single piece passing through strict quality control.
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The shape has been carefully designed to fit every face, so don’t stress too much — try them on, you’ll be surprised how flattering they are.
(P.S. The photo you see below is actually the very first sketch we made when developing the sunglasses…)
At the end of the day, Singularidad is more than a product. It’s a reminder that there’s beauty in doing things differently — slowly, intentionally, and with purpose.