Punta Loca is more than just a fashion brand—it’s a movement that merges timeless design, bold artistry, and a commitment to ethical and community-driven practices. By creating ageless designs sold at a purposeful pace, we celebrate individuality while championing the artisans and small-scale producers who bring our vision to life.

Our apparel goes beyond style, incorporating unique twists like hand-drawn paintings by local talents, thoughtful tailoring, and innovative structured cuts. Each piece carries its own story, making every garment more than just clothing—it becomes a statement, an experience, and a testament to quality craftsmanship.

Our Commitments

• Ethical Production: Our small-batch approach involves close collaboration with talented tailors in Bali and Italy, ensuring fair wages, sustainable practices, and the highest quality craftsmanship. By supporting local artisans and small workshops, we help these communities thrive and maintain their traditions.

• Sustainable Materials: We choose eco-friendly fabrics, recycled materials, and processes that reflect our respect for the planet and our belief in lasting design.

• Timeless Creativity: In a fast-moving world, our designs offer an antidote to fleeting trends. With clean lines, thoughtful details, and enduring silhouettes, we strive for a balance of simplicity and bold self-expression.

• Quality Craftsmanship: Using the finest materials—luxurious linens, silks, ethically sourced leathers, and recycled acetate—we ensure that each piece is a lasting, valuable addition to your wardrobe.

Who We Are

Punta Loca is an independent fashion brand founded by Anna Gerega — a lifelong fashion obsessive with a flair for the unexpected. From a young age, Anna was captivated by clothing and aesthetics, a passion that later led her into a 7-year journey in fashion marketing, styling, and creative direction.

The idea for Punta Loca was born in Bali, just after a mind-opening trip through Brazil’s vibrant fashion scene. Frustrated by the lack of truly unique pieces on the market, Anna decided to design her own — clothes that reflect individuality, spark conversation, and break the mold.

Each Punta Loca piece is designed in Barcelona and carefully crafted in Bali and Italy, in collaboration with small workshops and skilled artisans. Bold, limited-edition, and expressive — Punta Loca is for those who dare to be different. The name itself reflects a style philosophy: wild at heart, never ordinary.